ThorLo Outlet Store Gets New Manager

Statesville-based ThorLo's Factory Outlet Store at 1525 Cinema Drive has a new manager. Sierra Leblanc took over management of the facility in September of 2011 and has spent the last few months developing plans for increasing the store's visibility in the community. In any given year, the outlet is visited by customers from virtually every state; drawn by the familiar logo adorning billboards along the major highways leading to Statesville. But until recently, very little was being done to promote the store to local residents. Leblanc hopes to change that with an employee affinity campaign which will roll out over the next few months to businesses across the Statesville Region.

Leblanc is a native of Portland, Maine and has extensive experience in retail management and merchandising, most recently with women's fashion retailer New York and Co. The ThorLo Factory Outlet Store sells the entire range of first quality ThorLo socks and shoes, and offers special pricing on "factory second" merchandise, which meets all of ThorLo's stringent performance standards, but may have a "cosmetic" issue. For more information about ThorLo and the Outlet Store go to

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